Endleaves of Art. Goût. Beauté.

In November 1921 a new fashion magazine appeared under the name Art. Goût. Beauté. Its initials were taken from Albert Godde Beddin et Cie, a prestigious textile manufacturer and publisher established in Lyon in 1867. Textile designs of the company’s own manufacture were used for the magazine’s decorative endleaves, with the name and number of the pattern noted in a small inset.