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Walter Baker & Co., Limited. Manufacturers of chocolate and cocoa preparations. [front]

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Summary

File name: 10_03_000528a.Binder label: Beverages.Title: Walter Baker & Co., Limited. Manufacturers of chocolate and cocoa preparations. [front].Date issued: 1870 - 1900 (approximate).Physical description: 1 print : chromolithograph ; 6 x 13 cm..Genre: Advertising cards.Subject: Factories; Beverages; Confections.Notes: Handwritten on verso: Refer toâ¦.Statement of responsibility: Walter Baker & Co. .Collection: 19th Century American Trade Cards.Location: Print Department.Rights: No known restrictions.

Trade cards were an early form of collectible advertising. Popularized after the Civil War by businesses, they offer a colorful look at society in the 1880s-1890s when the advent of lithography made it possible to mass-produce card in color, leading to a golden age from 1876 to the 1900s. Trade cards had a picture on one side and a text ad on the other. In this collection there are beverage advertising cards, 1875-1890, from collections of Boston Public Library.

Alois Senefelder, the inventor of lithography, introduced the subject of colored lithography in 1818. Printers in other countries, such as France and England, were also started producing color prints. The first American chromolithograph—a portrait of Reverend F. W. P. Greenwood—was created by William Sharp in 1840. Chromolithographs became so popular in American culture that the era has been labeled as "chromo civilization". During the Victorian times, chromolithographs populated children's and fine arts publications, as well as advertising art, in trade cards, labels, and posters. They were also used for advertisements, popular prints, and medical or scientific books.

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Tags

factories beverages confections advertising cards beverage advertisements 19th century drawings posters art posters vintage poster boston trade cards series advertising tradecard chromolithographs free art posters boston public library
date_range

Date

1870 - 1890
collections

in collections

Beverage Advertising Cards

Advertising cards from Boston Library Collections

Chromolithographs

Chromolithograph is printed by multiple applications of lithographic stones, each using a different color ink.
place

Location

Philadelphia ,  39.95258, -75.16522
create

Source

Boston Public Library
link

Link

https://www.flickr.com/
copyright

Copyright info

No known copyright restrictions

label_outline Explore Confections, Beverage, Advertising Cards

Topics

factories beverages confections advertising cards beverage advertisements 19th century drawings posters art posters vintage poster boston trade cards series advertising tradecard chromolithographs free art posters boston public library