The Cuba review (1907-1931) (20616925228)

Title: The Cuba review

Identifier: cubareview17muns (find matches)

Year: 1907-1931 (1900s)

Authors: Munson Steamship Line

Subjects: Cuba -- Periodicals

Publisher: New York : Munson Steamship Line

Contributing Library: New York Botanical Garden, LuEsther T. Mertz Library

Digitizing Sponsor: The LuEsther T Mertz Library, the New York Botanical Garden

Text Appearing Before Image:

THE CUBA REVIEW L'l

Text Appearing After Image:

A Road in Porto Padre, Province of Oriente. and trucks.- They are mostly persons of limited means, however, and do not expect to make outright purchases of cars. They usually have two or three cars on exhibi- tion, perhaps of different makes, and they also handle tires and other accessories. BEST METHODS OF INTRODUCING AUTOMOBILES—KINDS OF CARS IN DEMAND. Catalogues, even in Spanish, are of little use in initiating trade in Cuba. Ad- vertising in the local press is better, but American houses will do best to employ good representatives who will study all the conditions that affect the trade, who wiU make acquaintances and establish agencies. Commerce in Havana is thoroughly or- ganized, and keen competition is expected in the near future when European cars will doubtless be well presented in the Cuban markets. During the war years the United States supplied over 90 per cent, of Cuba's imports of automobiles, only a few cars and a small proportion of accessories coming from Spain, Italy, France, and Great Britain. Cuban statistics do no1 show separately the pre-war imports of automo- biles, but it is certain thai a much larger percentage of European cars were imported by Cuba prior to 1914. Agents sent to work the Cuban field should have a thorough understanding of the cars sold. A study of the Cuban market indicates that large, expensive cars are in demand by the wealthier classes in Havana and other cities, but there is a grow- ing market for medium-priced and light cars for use on the rough roads in the coun- try sections. In Santiago, the second largest city, there are numerous bills, the only good driving streets being on the water front. At present there appears to be little market in Cuba for electric cars, largely because it is not customary for Cuban women to drive cars, and this eliminates the largest factor in the sale of electric

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1907

New York Botanical Garden

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