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Summary
Trade card of Morgan & Sanders, cabinet maker, at 16 & 17 Catherine Street, Strand, London; royal coat of arms of United Kingdom on top, with examples of newly invented furniture by Morgan & Sanders, including tables, portable chair, sofa beds and four-post beds; sheet folded, with letterpress text on the other side. 1802
Letterpress, engraving and etching
British trade cards are a type of advertising that was popular in Britain during the 18th and 19th centuries. They were used by businesses to promote their products and services, and they often featured colorful and eye-catching designs. Trade cards were a popular form of advertising because they were relatively inexpensive to produce and distribute. They were also effective in reaching a wide audience, as they could be handed out in person or left in public places. Trade cards were typically printed on paper or card stock, and they were often folded into a four-page leaflet. The front of the card would usually feature an image or illustration of the product or service being advertised, while the back would contain information about the business, such as its address and contact details.