Ford Motor Co., Sen. Jos. T. Robinson of Ark., in Lincoln

The automobile was first invented and perfected in Germany and France in the late 1890s. Americans quickly came to dominate the automotive industry after WWI. Throughout this initial era, the development of automotive technology was rapid. Hundreds of small manufacturers competing to gain the world's attention. Key developments included the electric ignition system, independent suspension, and four-wheel brakes. Transmissions and throttle controls were widely adopted and safety glass also made its debut. Henry Ford perfected mass-production techniques, and Ford, General Motors, and Chrysler emerged as the “Big Three” auto companies by the 1920s. Car manufacturers received enormous orders from the military during World War II, and afterward automobile production in the United States, Europe, and Japan soared.

Glass negatives of cars and trucks of 1910-1930

Ford Company is an American automaker and the world's fifth largest automaker based on worldwide vehicle sales. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford, on June 16, 1903.

Henry Ford built his first automobile, which he called a quadricycle, at his home in Detroit in 1896. His first company called Detroit Automobile Company, founded in 1899 but failed soon. On June 16, 1903, the Ford Motor Company was incorporated. During its early years, the company produced a range of vehicles designated, chronologically, from the Ford Model A (1903) to the Model K and Model S of 1907. In 1908, Henry Ford introduced the Model T. By 1913, Ford introduced the world's first moving assembly line that year, which reduced chassis assembly time from 12 1⁄2 hours in October to 2 hours 40 minutes (and ultimately 1 hour 33 minutes), and boosted annual output to 202,667 units that year. By 1920, production exceeds one million a year. Turnover of workers was very high. In January 1914, Ford solved the problem by doubling pay to $5 a day, cutting shifts from nine hours to an eight-hour day. It increased sales: a line worker could buy a T with less than four months' pay, and instituting hiring practices that identified the best workers, including disabled people, considered unemployable by other firms. Employee turnover plunged, productivity soared, and with it, the cost per vehicle plummeted. Ford cut prices again and again and invented the system of franchised dealers who were loyal to his brand name. Wall Street had criticized Ford's generous labor practices when he began paying workers enough to buy the products they made.

Commercial Auto Sales Catalogs

Cars of the 1920s.

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