Florists' review (microform) (16495265810)

Title: Florists' review (microform)
Identifier: 5205536_27_2 (find matches)
Year: [1] (s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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■/' 'f' r Al'Kll. G, lull. The Weekly Florists^ Review* 27
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The Selaginella Gives the Finishing; Touch on These Admirable Baskets of Tulipi. bo, in every Kaster display, some big, show)' baskets and there should be a number of things that can be sold for 50 cents to $1, but the l;ulk of the Easter business is to be done with plant arrangements that i-au l)e sold at from $3 to $5. They must look to be worth the money, so it is well to guard against the use of too high priced accessories. Don't use baskets that cost so much you cannot add the cost and at least half as much more to tlie selling i)rice of the plants you use for filling. Also, buy a few of many styles of basket pot cover, rather than many of a few styles. A COLLAR OF SELAGINELLAS. Those who play to win will tell you that "the game's the thing," and, of course, the plant's the thing in an Easter arrangement. Still, the effec- tiveness and salability of an Easter basket of plants is largely the result of good taste in the selection of an appropriate receptacle for the particu- lar plant to be used, with such a finish- ing touch as is given by the selaginel las in the tulip pans shown on this page. The small ferns used to finish off the baskets improved the appearance of the arrangements out of all proportion to the small cost of the stock used. The basket on the left of the illustration was finished in silver. It contained six- teen La Reine tulips, and, with the selaginellas planted around the edge to conceal the soil, the nakedness between the basket and the blooms was effec- tively done away with. The baskfet on the right contained twenty-four red tulips, the color combining effectively with the gold finish of the pot cover, liere, too, the selaginellas were just the touch to give an artistic finish. Anyone can plant tulips in a pan, but there are no great number of the stores handling bulb pans at Easter that sto;> to cover the soil from sight. Sonu» use green moss, which is a great deal better than nothing, but the small ferns are the best of all. it is to the plant ar raiigement what the lace collar is to miladv's costume. THE VARIEGATED PINEAPPLE. Ananas sativus variegatus is an all the year-round plant, but it is an espe cially good Easter subject. The illustra tion on page 30 shows the variegated pineapple in a gold basket. The )dint v.as removed from the pot in which it was grown and planted directly into the glass dish within the basket. The re- tailer who showed these in his Easter display last year sold his entire stock in short order, though he was wise enough to have not more than two of tlie plants on view at any one time; each one as sold was tagged in the customer's ))res ence and set away for delivery, this retailer having found that it is much easier to sell a novelty when only a few are shown, creating the impression, without saying to, that not many cus tomers will be fortunate enough to be supplied. GERANIUMS AT EASTER. If you never have tried it, it will surprise you how many i)eople will buy geraniums at Easter. Of course, they <lo not want the plant in a red pot— they want small sizes carrying fair trusses of bloom planted in some snrtll oddity in the way of a receptacle, such as are shown in the two illustrations on page 35. In one of these illus trations the receptacle was one of the small so-called Roman boxes, while the other was in a green glazed basket shaped dish. In the latter case the re ceptacle represented $3 of the selling price and the geraniums $1.50, at which both turned the retailer a good profit. Shown in the same illustrations are some small ericas in one of the white waterway affars, and in the other are some crocuses in one of the green enam- eled tin receptacles, this one containing three of the little white square china jars that these latticework affairs are made to hold. POPULAR PRICED PLANTS. Jt was a good many years ago that the retailers catering to the high class trade in big cities began to offer com- binations of flowering plants, arranged iu ,baskets or hampers. At the start the ten the larger cities—t was a num- ber of years before the retailers in towns of 50,000 )ioi)ulation or less be- gan to offer plant arrangements, employ- ing the accessories used in the largo cities. For a long time the retailers in (he i)rovincial cities thought their trade (lid not care for the embellishment of l>lants; they sa'd their people would not pay a price which would meet the cost of the accessories, let alone turning a i)rofit on them. Now all this is changed. Within the last few years florists in the smaller cities, and even in the country towns, have found that an appropriate combination of plant and receptacle doubles salability; scarce- ly anyone will buy even a single pot of Kaster lilies unless the pot is covered with crej)e pa()er, if nothing more. The tendency of late years has been away from the big combinations of plants; now the majority of plants of- fered for Easter sale are shown simply one variety planted in an appropriate receptacle. The illustrations on pages

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